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Photo: byrd press materials

Parcel Perform and byrd partner up to enable last mile visibility

Parcel Perform, a German Data and Delivery Experience Platform for e-commerce businesses, has announced a partnership with byrd, a European E-commerce Fulfillment Network with 25 warehouses located across Europe.

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In a press release, the parties said the partnership provides byrd with access to logistics data that standardizes logistics events across every carrier in use.

By having access to better data quality, byrd says its e-commerce merchants can zoom in on granular details to identify existing and potential logistics bottlenecks. This includes access to real-time data for all their orders.

This approach is said to simplify the daily e-commerce operations process for byrd’s clients to respond quickly to end-consumer order status queries and vastly improve the delivery experience, and customer satisfaction.

According to byrd, the partnership means e-commerce retailers and D2C brands in Europe can manage their end-to-end supply chain needs more efficiently and cost-effectively while focusing on delivering a world-class delivery experience.

“As a European fulfillment platform that works with multiple carriers across the region, it’s crucial that we have a reliable partner who is capable of handling the highest degree of data complexity and delivering insights that help our customers make informed decisions and improve operational efficiency. We have also noticed an increased interest from fast-growing D2C brands in Parcel Perform’s solution to elevate their post-purchase experience, a factor that greatly influenced our decision for a partnership,” says Petra Dobrocka, CCO and Founder of byrd.