The GPSR is designed to ensure that non-food consumer products sold in the EU and NI markets are safe for use. It introduces obligations for manufacturers, importers, distributors, and online marketplaces to guarantee product compliance, improve traceability, and establish procedures for recalls or corrective actions if necessary.
The regulation does not apply to food, plants, animals, animal by-products, plant protection products, or items explicitly marked for repair or reconditioning. However, businesses dealing with consumer goods such as electronics, toys, or household items must carefully assess whether their products fall under its scope.
The General Product Safety Regulation (GPSR) will be enforced starting 13 December 2024. Businesses must ensure compliance before this deadline to avoid disruptions to their operations in NI and the EU.
The regulation affects a wide range of businesses, including:
- Manufacturers producing goods for the EU or NI markets.
- Importers bringing products into NI or the EU from third countries.
- Distributors supplying consumer goods within these markets.
- Online marketplace providers, who must ensure that products sold via their platforms meet safety requirements.
Businesses operating solely within Great Britain (GB) will not be directly affected unless they sell or distribute goods to NI or the EU.
Steps businesses must take
To comply with the GPSR, businesses should:
- Appoint a responsible Economic Operator: Manufacturers without a presence in the EU or NI must designate a representative based in these regions. This operator will oversee compliance and act as a liaison with authorities.
- Implement traceability Measures: Products must feature clear batch or serial numbers and provide safety documentation and instructions.
- Conduct risk assessments: Manufacturers must evaluate product risks, prepare technical documentation, and take corrective actions if products are found to be unsafe.
- Ensure documentation and safety standards: Importers and distributors must verify that products comply with GPSR requirements, including labelling and safety instructions.
Online marketplaces must ensure that sellers on their platforms comply with the regulation. This includes verifying product safety information and removing non-compliant items swiftly when identified.
Compliance will be overseen by Market Surveillance Authorities (MSAs), who will monitor goods entering NI and the EU. Hauliers transporting goods across these markets should expect stricter checks at borders, especially for items flagged for safety concerns.
Non-compliance may result in penalties, including product recalls or withdrawals. Businesses are advised to cooperate fully with MSAs to avoid disruptions.
The UK government has issued guidance to help businesses understand the new requirements. The Trader Support Service and official advisory bodies are available to provide assistance. Companies are encouraged to seek expert advice if they are unclear about their obligations.
Products already placed on the NI market before 13 December 2024 will remain valid under the existing UK General Product Safety Regulations 2005 (UK GPSR). This ensures a smoother transition for businesses with existing stock.
While hauliers are not the primary target of the GPSR, the regulation could lead to operational adjustments, particularly around documentation and border processes. Transport companies should collaborate closely with their clients—manufacturers, importers, and distributors—to ensure smooth and compliant operations.