Amazon launches Prime in Poland – to what extent will it shake up the market?
Amazon has launched its Prime service in Poland with a rock-bottom price of just 49zl per year for free delivery, video streaming and games.
With allegro offering the same for delivery alone, can Amazon grab extra market share?
Also, with the Polish Post netting a contract with Amazon, can the deal be a shot in the arm for them?
Marek Różycki of Last Mile Experts offers his thoughts.