As Zara charges for online returns, will more retailers follow suit to limit last mile costs?

Zara have decided to charge customers in the UK £1.95 to return clothes, following similar moves by the likes of Next.

In what appears to be a growing trend, retailers are having to decide between appeasing customers and limiting their last mile costs.

How can they strike the last balance?

Marek Różycki of Last Mile Experts offers his analysis.

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