"Transportation is needed" – under this slogan launched an advertising campaign for the company Raben and an action to promote road safety. This is important to realize how transport in daily life is necessary.
Marketing reminds us how life would look like without all this things that have have right now under our hand. Difficult to imagine …. because this is all transport was provided to us.
An important aim of Raben Group’s action is to improve the image of the industry. Its idea is to make the importance of transport both for the economy as a whole and for each of us. In addition, the action "Transportation is needed" is education in the field of road safety.
The campaign’s aims is to educate in the field of first aid, to monitor the number and causes of conflict and support the foundations for helping people who suffered in road accidents.
Author: Joanna Gawlik
