Last Mile Brief 08/05/2023: new study stresses importance of retailers offering multiple delivery options
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New research by delivery management software provider nShift has highlighted the importance of UK online retailers being able to offer multiple delivery options.
In a press release regarding the research, nShift said that some 55% of people confessed to abandoning their shopping carts because deliveries were too expensive or would take too long.
nShift also offered the following 3 takeaways from its findings:
- 56% expect same-day delivery options
- 88% of consumers are more willing to purchase from a retailer or web shop that offers free shipping
- 54% would be willing to accept longer lead times for more environmentally friendly deliveries
In the research, contained in a report titled “Shipping for Growth„, nShift explores how retailers can continue to keep their customers satisfied as they grow.
The company argues that retailers and web shops must provide efficiency and flexibility by automating the book and print process. nShift adds that organizations can save time and money by generating documentation as soon as an order is complete and identifying the optimum transportation solution for every order.
The company also stresses the importance of having a range of options. nShift says that retailers need to work with a delivery management software partner that connects them to a large, ready-made library of carriers. They must then be able to display these options on their website.
Commenting on the results of the research, Sean Sherwin-Smith, Product Director Post-purchase at nShift, said:
“The successful growth of an online retailer is largely dependent on its ability to meet the growing expectations of its customers. Doing so requires greater flexibility and efficiency, especially for smaller businesses without the necessary time or resources. Most importantly, whether it’s greater delivery and return options, automating the book and print process, or access to a wider choice of carriers, they need a partner that has the connections and the technology, and that can support them as they grow.”