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Deutsche Post DHL Group has been renamed to DHL Group, it has been announced. According to DHL Group, the new name reflects the transformation the Group has gone through in the past years and pays tribute to the focus on its national and international logistics activities as a driver for future growth.
The change officially takes place on the 1st of July.
Commenting on the switch, Group CEO Tobias Meyer said:
“Over the past decade, the mega trends of globalization, e-commerce, digitalization, and sustainability have had and will continue to have a strong positive effect on our business. They have opened new growth opportunities to us in many areas. Today, we are one of the most international companies in the world. The name DHL Group and the use of the DHL logo for the Group follows on from the development of our company’s business, which outside of Germany almost only ever uses the DHL brand. Meanwhile, within Germany, the DHL brand continues to gain in importance.”
In its press release, the company highlighted that over 90% of the Group’s revenue stems from businesses trading under the DHL brand, including the DHL Parcel business in Germany.
Photo: DHL Group press materials
However, the Deutsche Post brand will not be lost – the Group have also been keen to stress.
“We are very proud of Deutsche Post’s tradition, its rich heritage and history that stretches back to the 15th century,” says Tobias Meyer. “We will continue to use and cherish the Deutsche Post brand in joint branding with DHL, and remain ‘The Post for Germany’.”
The DHL divisions will continue to operate under their current names, with one exception: As of July 1, 2023, the Group will also harmonize and simplify the name of the DHL eCommerce Solutions division, which operates as “DHL Parcel” in some countries. In the future, this division will consistently use the name DHL eCommerce.
The change of the Group’s name has no effect on the name or the nature of its legal entities, most notably Deutsche Post AG, or to the relationships with these entities internally and externally.