Fourkites unveils “industry first” Order Intelligence Hub

Major supply chain visibility platform provider FourKites has unveiled its ‘Order Intelligence Hub', which offers “a new single-pane-of-glass view of the entire lifecycle of every order".



Fourkites unveils “industry first” Order Intelligence Hub

In a statement accompanying the launch of the new hub, FourKites states that by integrating order data, load information across modes, yard shipments, inventory visibility and other critical third-party systems, such as warehouse management systems and order management systems, shippers and their supply chain partners now have “a powerful new tool to eliminate inefficiencies, manage exceptions, reduce expenses and increase customer satisfaction at every step of an order’s journey.”

According to FourKites, the solution was developed in close collaboration with major consumer packaged goods (CPG) customers and driven by insights from some of the largest companies in the Consumer Brand Association, which champions more than 1,700 leading CPG brands.

As part of the recently announced Supply Chain Health and Performance Task Force, the mission of which is to increase visibility and ease supply chain pressures across the CPG industry, FourKites says it worked closely with Consumer Brands and 15 of its members to identify common pain points and create a solution that would address those challenges.

FourKites adds that through shared dashboards, participating members can “take advantage of a real-time view of facilities, lanes and interchanges causing the most inefficiencies for CPG companies.” The Order Intelligence Hub also allow users to “drill down into the line-item level impacts of bottlenecks” and collaborate across teams to resolve those inefficiencies.

“Collaboration is essential for building modern, resilient supply chains,” said Tom Madrecki, vice president of supply chain and logistics at Consumer Brands. “The Supply Chain Health and Performance Task Force — in partnership with FourKites — is bringing more visibility, agility and data sharing to our supply chain, allowing the CPG industry to better navigate future challenges and ensure the reliable delivery of essential goods.”

Moreover, FourKites believes the hub gives teams the means to more effectively manage exceptions by identifying issues and their root causes in real time, anywhere. The dashboards, which are customisable, are said to provide every stakeholder group — from supply planning through to customer service and facilities management — with the data and metrics that matter most to them.

Commenting on the launch of the Order Intelligence Hub, Mathew Elenjickal, founder and CEO of FourKites, said:

“The Order Intelligence Hub is a big milestone as we execute on our vision to connect the physical and digital worlds of warehouses, stores and transportation with real-time data and machine learning. Collaborating with our customers and other industry leaders, like Consumer Brands, in product development has enabled us to bring to market some of the most innovative solutions that address the industry’s most critical pain points.”

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