Guinness plans to make 70% of its fleet emission-free by 2025
Guinness has announced plans to introduce its first zero-emission vehicles into its fleet from this summer. The aim is for 70% of the fleet to be zero-emission by the end of 2025, and 100% by the end of the decade.
Guinness already has one zero-emission vehicle that is used exclusively at the brewery. This week, it is being used in a trial to transport bulk beer in the Guinness tankers from St James’s Gate to Dublin Port, which will help determine if it can be used to transport heavy goods beyond the brewery.
Additionally, Guinness will be adding four zero-emission HGVs to its fleet later this year, which will be used in a separate trial to deliver kegs to the hospitality trade in Dublin City, with an ambition to extend further if successful.
“We are committed to reducing our indirect emissions through this initiative and want to play a key role in sustainable transport in the commercial sector in Ireland. We are only 263 years into our 9,000-year lease on the St. James’s Gate Brewery, and we are in it for the long haul – for our people, our products and our planet, and we will never settle in pursuit of a better, more sustainable future for everyone,” said Barry O’ Sullivan, Managing Director of Diageo Ireland
The announcement forms part of Diageo’s wider 10-year sustainability action plan, which outlines the company’s commitment to delivering net-zero carbon emissions across its direct operations and a reduction in indirect emissions by 50%.
Photo credits @ Andres Poveda