The biggest IPO of 2021 is…..Coupang!! Don’t worry if you never heard about this company! They are the Amazon of Korea !!
Also in the news last week…
- Adidas 50% digital sales by 2025
- Kohls added 2M New customers by handling ecommerce returns for Amazon
- ZigZag acquired by Global Blue
- 75% of apparel sales were made online in Feb
South Korean e-commerce giant Coupang tops $84 billion market cap after soaring in market debut
Coupang Ring the Bell!
Last week the South Korean e-commerce giant Coupang became the largest foreign company to make its US trading debut since Alibaba went public in 2014, It was also the largest US IPO of the year so far! It seems that ecommerce is hot hot hot!!
South Korean e-commerce giant Coupang tops $84 billion market cap after soaring in market debut https://t.co/5k5jbI1jf1
— CNBC (@CNBC) March 11, 2021
IPO day 70% higher, giving the company a market value of $108.9 billion.
Did you know? Over 70% of South Korea lives within seven miles of a Coupang logistics center, it allows them to be very fast!! Think about the combination of Amazon delivery services combined with the store network of Walmart!
Interesting stat: South Korea has the highest rate of e-commerce adoption in the world! The big winner of this IPO is Investment fund Softbank which owns 35% of Coupang which represent approximately 33Bln!! That will make up for many of the other bad investments!
Adidas aims for DTC to be 50% of sales by 2025
A new four-year strategy is predicated on doubling e-commerce sales, building up an athleisure offering and refocusing on women, among other things.https://t.co/9aU6DcnURq
— Retail Dive (@RetailDive) March 14, 2021
Impossible is Nothing
Adidas is going all in on Direct to Consumer! The company unveiled a plan increase revenue by a third and double online sales by 2025. Nike made similar announcement couple of months ago!
What does it mean exactly?
By 2025, Adidas wants to invest 1.2Bln into digital operation and reach 50% of sales through direct channels!
Who will benefit of this? Consumers, YOU!!! DTC channel can allow brands to maximize margin and reduce sales prices (if they want to of course)
Who will suffer? Wholesalers & Distributors of Adidas!
Kohl’s Adds 2 Million New Customers in 2020 Thanks to In-Store Amazon Returns
Last summer Kohl’s surprised many people when they announced that they will be receiving returns for Amazon in all their stores…
Why would they do that? Return management is a great opportunity to bring customers to a specific location as they have to drop their returns!!
Show me the money! 2 million new customers visited Kohl’s stores last year thanks to Amazon returns!! That’s pretty impressive no?
Moral of the story: “If you can’t beat them, join them”, instead of fighting Amazon, Kohls partnered and it’s working
Startup of the week: ZigZag
Global Blue Acquires ZigZag Global, a Leading E-commerce Returns Platform
Global Blue raises $70 million in equity capital to buy ZigZag tech platform: Tax refund specialist Global Blue has acquired e-commerce returns platform ZigZag Global in a deal that will help connect retail merchants to omni-channel technology and… https://t.co/YWRy5wSaVL pic.twitter.com/yyxE4Jvyi4
— TheTRBusiness (@TheTRBusiness) March 10, 2021
Returns are not that Bad!!
Ecommerce is hot & Ecommerce Returns are hot hot hot !! so, it’s not surprising to see ZigZag being acquired!!
Did you know? More than 40% of online orders on average are returned.
Zig Zag is SaaS platform that enhances e-commerce returns experience for consumers and streamlines the returns process for retailers across the globe!
The company grew 500% in 2020 VS 2019!! not bad!!!!
Global Blue acquired zigzag in order to complement it’s Tax-Free Shopping and Added Value Payment Services!
Statistic of the week: 75% of apparel sales were made online in Feb
Mastercard exec says almost 75% of apparel sales were made online last month, that’s a pretty amazing number!!
MASTERCARD EXEC: “Almost three quarters of all apparel purchases were made online in February, and this is up from 47% just a year ago.” 👀 $MA
— Carl Quintanilla (@carlquintanilla) March 10, 2021
Nabil Malouli is VP, Global E-commerce for DHL Supply Chain where he leads the innovation, strategy and product development of its e-commerce fulfilment and last-mile solutions.