The president of Volvo stood on the tower of trucks to announce this
Volvo is famous for its creative ads that people don’t forget for a long time. The latest video presented by the Swedish producer is as impressive as the cult recording with Jean-Claude Van Damme from seven years ago.
In this ad, you can see a tower of trucks emerging from the darkness, at the top of which stands none other than Roger Alm, president of Volvo Trucks. As one can learn from the werkfilm of the ad, the construction was 15 meters high and weighed 58 tons. In this unusual way, Volvo announces the premiere of four new models FH, FH16, FM and FMX. Below you will also find a link to the werkfilm mentioned above.
Both films are available in versions with various subtitles.