Transparent and digital: The way efficient supply chain management works

Supply chains have been under enormous pressure. Pandemic-related port closures in China not only led to massive delays, making it difficult to export goods, but also resulted in a major container shortage and higher freight rates. Infrastructure damage caused by the flood disaster or rail strikes made the procurement of goods another hurdle that will also have a significant impact on this year's Christmas sales.

Transparent and digital: The way efficient supply chain management works

Retailers, manufacturers and logistics service providers should therefore rethink and optimise their supply chain processes in order to efficiently overcome the mentioned challenges. End-to-end transparency and innovative digital solutions are crucial factors in this case. Why? Because the more advanced digitalisation in a company is, the easier it is to react to unforeseen disruptions.

Maximum supply chain ROI

According to a recent study by Reuters and Blue Yonder, 63 percent of retailers and manufacturers as well as 60 percent of logistics service providers believe that end-to-end visibility currently delivers the highest ROI in their supply chain processes. These companies already rely on technologies that enable transparency for customers and their operations, automate processes and support business agility. These include automated ordering and invoicing processes, digital workflow management applications, performance analysis support or real-time supply chain tracking. 

Digital solutions that provide more transparency are thus the foundation for: 

  • the development of an integrated supply chain management – especially when it comes to global intermodal supply chains
  • intelligent logistics processes
  • increased competitiveness
  • satisfied customers

Usage of AI and logistics data

In order to benefit from these advantages, pain points – especially in complex intermodal supply chains – must be identified and eliminated at an early stage. To do so, it is necessary to connect all participants in the supply chain and to guarantee them transparent access to all relevant information. Along the entire supply chain, huge amounts of structured and unstructured data are generated every day – from ERP and TMS systems, in the form of weather forecasts and traffic data from various modalities or past transports.  If this data is homogenised, properly evaluated and analysed using AI-based solutions, companies can exploit the full potential of this information and optimise logistics processes.

Full supply chain transparency with Synfioo

Synfioo already provides its users with an all-encompassing and holistic view of increasingly complex transport processes. The supply chain is analysed end-to-end across all modalities (road, rail, water, air) based on transport information provided by the users and external data sources. With the power of AI, the forecast of these estimated time of arrival dates in real time takes more than 70 possible disruptive factors into account.

In this way, Synfioo’s solutions enable every supply chain party – from manufacturers to logistics service providers to the end customers – to exchange and share data. This holistic and networked approach not only considers various needs and can be used by all parties, but thus creates a data-driven and, above all, resilient supply chain.


Photo: Wallpaper Flare

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