The rising e-commerce players set to make Amazon’s life more difficult in Europe

Asian e-commerce giants have their sights set on Europe, with the likes of Shopee and Aliexpress establishing themselves in countries like Poland.

Some of these players are even establishing logistics and last mile operations to work hand-in-hand with their sales platforms, while the same can be said for some European e-commerce platforms too.

Amid this development, Marek Różycki of Last Mile Experts explains why Amazon might not have things all its own way in Europe, and sheds light on who he thinks is best placed to take on Amazon in the region.