Photo: sennder

sennder hires Anja Maassen van den Brink as Chief People Officer

European digital freight forwarder sennder has announced the appointment of Anja Maassen van den Brink, who has joined as the company’s new Chief People Officer.

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In a statement, sennder said Maassen van den Brink would be responsible for setting and overseeing sennder‘s people strategy, which is focused on developing its 1,000+ employees and further expanding its talent pool across all markets.

The company added that it us “continuously hiring, specifically for tech talent”.

According to sennder, Maassen van den Brink’s role encompasses “talent attraction, learning and development, employee retention, diversity, equity and inclusion, total rewards and workplace experience across the organization’s 11 European offices”. She will also form part of sennder’s management team.

Maassen van den Brink has previously served as the first Chief People Officer of Lilium, an air mobility company developing all-electric jets. In her role, Maassen van den Brink helped scale the organization by hiring a talented and entrepreneurial team and preparing the company, from a people perspective, for its listing on the New York Stock Exchange (NASDAQ).

Maassen van den Brink is also credited with her work on the post-merger integration of Vodafone and Ziggo in the Netherlands, and has served as CPO for Maxeda DIY Retail and Vice President of HR at Sara Lee International, a global consumer goods company.

Commenting on arrival at sennder, Anja Maassen van den Brink said:

“sennder is a crucial innovator in logistics, demonstrating how digitalization can transform road transportation for the better. I am proud to be part of the next phase of the company’s growth and look forward to working with a world-class team to develop sennder’s culture and talent base.”

David Nothacker, CEO and co-founder of sennder, added:

“With Anja joining sennder’s management team we double down on our commitment to making sennder the employer of choice. As we leverage data to create an efficient road freight network across Europe, Anja will help us lay the organizational foundations to help us achieve our mission. Her track record scaling companies of all growth stages with a strong focus on talent retention and culture will be instrumental in powering sennder’s growth.”