Trees to be planted for every participant of Goodyear’s Sustainable Reality Survey

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Goodyear is launching its Sustainable Reality Survey again and is planting trees in collaboration with Tree-Nation to reward each fleet respondent that completes the questionnaire.

Trees to be planted for every participant of Goodyear’s Sustainable Reality Survey
Photo credits @ Public Domain Pictures

Goodyear launched its Sustainable Reality Survey last summer, when the tyre-manufacturing giant invited European transport and logistics companies to share their insights contributing to more sustainable transportation.

This year, Goodyear is asking companies to fill in the questionnaire again, which contains the same ten questions as last year. Goodyear would like to see how or what companies have changed regarding sustainability.

The survey is a straightforward inquiry on what transportation companies are doing to reduce carbon footprints, as well as their future plans.

It aims to reveal what truck fleets and transport companies are achieving in terms of sustainability – and the everyday commercial obstacles that are in their way. “No greenwashing but a real-life look at sustainability in practice,”stresses the company.

In recognition of each fleet respondent completing the survey, Goodyear is planting a tree in collaboration with Tree-Nation, a non-profit organisation coordinating reforestation efforts worldwide on a unique platform.

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