As part of the deal, CEVA Logistics will provide all logistics support services for the Scuderia Ferrari cars and equipment for Grand Prix events, as well as for the GT racing series and other Ferrari Challenge events. As a Team Partner of Scuderia Ferrari, CEVA Logistics will have its logo featured on the new 2022 Scuderia Ferrari single seater, as well as on team trucks and driver and pit crew equipment and apparel.
Commenting on the deal and why it feels the partnership is import, CEVA Logistics talked up the global exposure of Formula 1 events, which regularly receive television viewership in the hundreds of millions each year.
Besides providing logistics services for Ferrari’s F1 and GT racing series operations, CEVA will support car and equipment shipments to Scuderia Ferrari event destinations, as well as manage spare parts shipments in Europe and the global distribution of retail material.
Reacting to the announcement of the deal, Mathieu Friedberg, CEO of CEVA Logistics, said:
“The logistics industry is experiencing rapid change through the adoption of new technologies and so is Formula 1. With the next era of racing coming in 2022, we look forward to working alongside Scuderia Ferrari in showcasing these advancements in logistics and racing. The Scuderia Ferrari team wants to top the podium by navigating each course with agility and efficiency. At CEVA Logistics, our course is the world, and we want to navigate it every day for our customers with the same agility and efficiency.”
Mattia Binotto, General Manager and Team principal, Scuderia Ferrari, added:
“We are pleased to welcome CEVA Logistics as a new Team Partner to the Scuderia, a company with which we share the fundamental values of excellence, commitment, innovation and passion. In the world of motor racing, efficiency and organization are essential in order to achieve one’s goals in every area and logistics play a vital role in our daily activity, both at the track and in Maranello. With CEVA Logistics, we can count on a company that not only operates at the highest level in its sphere of activity, but is also particularly mindful of supporting us in achieving an objective that is key for Ferrari and Formula 1, namely becoming carbon neutral by 2030.”