“The partnership will support the McLaren F1 Team to drive enhanced efficiency, reimagining its supply chain to make it faster, smarter, and more sustainable,” DP World shares in a press release.
DP World’s smart logistics solutions will bring “clarity and simplicity” to efficiently bridge McLaren’s global and complex supplier network, to support the ongoing development process and on-track performance gains.
At the same time, partnering with McLaren provides DP World with a global platform to engage with customers, prospects and stakeholders, and this partnership will form an essential part of its business growth plans in the automotive, technology and energy sectors.
DP World will also become the lead partner of McLaren APEX, McLaren’s off-track business-to-business event programme, promoting influential collaborations across McLaren’s expansive partner network and beyond.
From the 2023 F1 season, DP World branding will feature on the 2023 McLaren F1 cars and the overalls of McLaren F1 Drivers, Lando Norris and Oscar Piastri.
“We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track,” says McLaren Racing CEO Zak Brown. “We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.”
Mohammed Akoojee, Chief Operating Officer, Logistics, DP World, added:
“We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports. We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector. This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient.”