Photo: Lav Ulv / Flickr / CC BY 2.0

Haulier set to lose key supermarket contract after rejecting paltry offer

A well-known Danish haulage firm has said it will likely cease cooperation with its largest customer, supermarket chain Rema 1000, after the retailer's demands for low rates made the new contract unviable.

You can read this article in 2 minutes

Poul Schou, whose April Fools prank about receiving a Tesla gained themselves plenty of attention last year, has recently come out to explain why it likely won’t be doing business with its largest client.

As Danish road transport website lastbilmagasinet.dk writes, Poul Schou briefly spoke about the offer it had received from Rema 1000’s owners on YouTube before deleting the video soon after. The haulier will reportedly stop doing business with the supermarket at the end of the month.

According to the haulage firm, the owners of the supermarket chain wanted to pay so little that the company “had no chance on earth” of the contract being economically viable.

Haulage costs have ballooned in recent times, namely as a result of every increasing fuel costs. Wages are also on the up. In addition, there are also fears of further cost increases in the future. Therefore, agreeing to a fixed-rate contract with little value would likely prove unprofitable in the long run.


Photo: Lav Ulv / Flickr / CC BY 2.0