Today’s headline story: InPost launches its own online store in Poland
In an unexpected move, Polish parcel locker giant InPost has launched its own online store.
Named ‘Out of the Box‘, the store contains a limited product range largely focused on branded merchandise such as clothing, bags, umbrellas, toys and powerbanks among other things.
In addition, the shop offers cardboard furniture and packaging for online purchases.
It isn’t clear what InPost’s motivations are with the shop and its product range.
Nevertheless, the company is extremely well known in Poland thanks to parcel lockers becoming a part of daily life for many Poles. In recent years, household-name companies like Lidl have been able to cash in on what some are calling ‘ironic fashion’. The trend involves hip, fashion conscious consumers opting for clothing with branding that would normally be unfashionable in a conventional sense.
Whether InPost’s jackets and furniture accessories fall into this category or not, however, will largely be down to personal taste.
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Call to action – Out of Home delivery in Europe 2023 report
The Last Mile Experts team, together with partner Analysys Mason, invite you to participate in a project aimed at presenting the latest information on European OOH networks – PUDO points and APMs.
The goal of the third edition of our Out of Home delivery in Europe report is to present data on the development of PUDO and APM networks supporting an environmentally friendly methods of last mile delivery. Since the first edition of our report in 2021, many European (EU & UK) carriers and operators have shared information with us about the number of PUDO and APM points.
However, there is a sizable group that has not provided us with data until now, and those we have presented have come from available press materials, interviews and website information. Every year there are also new networks that are just entering the OOH delivery business. So we invite everyone who has not yet submitted their data to participate (for free) in our project this year.
You can get more information and an simplified application form by writing to info@lmexpert.com. We are collecting data for the report up to and including February 17, 2023.
For those who have not yet had the opportunity to read the previous editions of the reports, you can do so here and become acquainted with its concept and what it strives to achieve. You can also find more information via Linkedin.
Thank you from Last Mile Experts and the Analysys Mason team.
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