Last Mile Brief 03/03/2022: Rebrand sees DPDgroup become Geopost

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In today's Last Mile Brief, we bring you news of a major last mile operator rebrand in Europe, plus stories on Amazon, Just Eat, Deliveroo, DHL, Australia Post and more.

Last Mile Brief 03/03/2022: Rebrand sees DPDgroup become Geopost
Photo: Geopost press materials

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Today’s headline story: Rebrand sees DPDgroup become Geopost

DPDgroup has announced it has now become Geopost. The company says it has formed the new corporate identity to support its geographical and expertise expansion.

“In a changing world that is reshaping the logistics industry and business, GeoPost/DPDgroup transforms its brand to support its growth ambition and embrace its diversification strategy,” says Geopost.

The company also says its rebrand will allow it to cover its core areas of expertise today as well as the following areas of future growth:

  • Delivery: Geopost’s core business of B2B, B2C and cross-border shipping and parcel delivery solutions, including Business,
  • Home and Out-of-Home delivery ​ Specialized Delivery: Expert delivery solutions designed to meet specific, specialized needs in sectors that include Healthcare, Food and sameday delivery​
  • New Commerce: Developing integrated, digitally-native and data-powered solutions that cover the full E-commerce value chain and support our future expansion​
  • Delivering Progress: Strategic initiatives, ideas, pilot programmes and thought leadership that help to define the future direction of our industry, create a more sustainable future and advance a better way of doing business

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Photo: Sam LaRussa / Flickr / CC BY 2.0

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