Last Mile Brief 03/03/2022: Rebrand sees DPDgroup become Geopost
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In today's Last Mile Brief, we bring you news of a major last mile operator rebrand in Europe, plus stories on Amazon, Just Eat, Deliveroo, DHL, Australia Post and more.

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Today’s headline story: Rebrand sees DPDgroup become Geopost
DPDgroup has announced it has now become Geopost. The company says it has formed the new corporate identity to support its geographical and expertise expansion.
“In a changing world that is reshaping the logistics industry and business, GeoPost/DPDgroup transforms its brand to support its growth ambition and embrace its diversification strategy,” says Geopost.
The company also says its rebrand will allow it to cover its core areas of expertise today as well as the following areas of future growth:
- Delivery: Geopost’s core business of B2B, B2C and cross-border shipping and parcel delivery solutions, including Business,
- Home and Out-of-Home delivery Specialized Delivery: Expert delivery solutions designed to meet specific, specialized needs in sectors that include Healthcare, Food and sameday delivery
- New Commerce: Developing integrated, digitally-native and data-powered solutions that cover the full E-commerce value chain and support our future expansion
- Delivering Progress: Strategic initiatives, ideas, pilot programmes and thought leadership that help to define the future direction of our industry, create a more sustainable future and advance a better way of doing business
Europe round up
- DHL Supply Chain’s donation to Irish social enterprise FoodCloud will be used to fund the lease and maintenance of 11 vans and support the group as it tackles food waste and food insecurity.
- FedEx Express has expanded its Stuttgart Air Gateway air cargo facility in Germany and commissioned a sorter at the site.
- nShift, a provider of delivery management software, has announced enhancements to its offering for retailers and eshops.
- Just Eat Takeaway has taken a near €5bn writedown on the multibillion mergers that created Europe’s biggest food delivery group, revealing the cost of buying rivals at the top of the sector’s lockdown-driven boom.
- Amazon staff responsible for the company’s first-ever UK strike are “determined to win” as they demand better pay and working conditions.
- Royal Mail has left a whole street without post for nearly six months after one of its employees was allegedly attacked by a dog.
- Deliveroo’s dark kitchens in Camden Council have been shut down after complaints from both riders and residents.
- Getir is giving away free tinned tomatoes via its app as UK supermarkets face shortages of the fresh produce.
- DPD UK has welcomed the news that its parent company Geopost has become the first global parcel delivery company to have its CO2 emissions reduction targets validated by the Science Based Targets initiative (SBTi).
- SwipBox has been ranked in the Financial Times annual list of Europe’s fastest-growing companies for the second year in a row.
North America round up
- DHL Global Forwarding CEO Tim Scharwath discussed the company’s M&A strategy during the TPM23 Conference by S&P Global Market Intelligence in Long Beach, California.
- As consumers seek affordable, convenient alternatives to restaurant dining, new prepared meals models are emerging, writes PYMNTS.
- Amazon’s $3.9 billion acquisition of One Medical was finalised last week without a regulatory challenge. However, consumer protection groups say the deal shouldn’t have been allowed to close.
News from the rest of the world
- Big changes for the South African Post Office are coming as a result of soon to be implemented legislation.
- Ahmed Malik, CTO of Sandoog, has offered his insight into the ecommerce and last mile logistics sector in Iraq.
- Australia has launched a discussion paper aimed at modernising its postal service and making it more financially sustainable. Daily deliveries could possibly end as a result.
- DHL Global Forwarding, the freight specialist arm of Deutsche Post DHL Group, opens its newest facility in Brisbane to meet the surging demand for Australian perishable goods export, with an investment of AU$17 million (11 million EUR) over ten years.
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Photo: Sam LaRussa / Flickr / CC BY 2.0