Last Mile Brief is sponsored by: |
 |
Want the Last Mile Brief sent to your inbox every weekday? Sign up for free here.
bpostgroup’s Radial, an e-commerce and omnichannel fulfilment solutions provider, and byrd, a technology-driven logistics platform, say they have embarked on a strategic collaboration to “elevate” fulfilment services in Germany.
Through the collaboration, Radial now oversees the fulfilment operations for a range of byrd’s customers, operating from a dedicated hall within its warehouse in Halle.
The result, say the companies, is “a fusion of expert logistics resources and cutting-edge technology to optimise the e-commerce fulfilment journey”.
Commenting on the partnership, Alexander Leichter, CEO of byrd said:
“This is a win-win partnership: byrd is gaining access to premier e-commerce logistics expertise, elevating our capacity to provide merchants with unparalleled fulfilment quality, with increased levels of automation and speed. At the same time, Radial is able to leverage byrd’s technology and state of the art Warehouse Management System to unlock new growth opportunities.”
For Radial, the collaboration is said to present “promising possibilities for increased revenue and an expansion with existing and potential customers”.
byrd says it will serve as a supplementary sales channel for Radial, enabling access to “untapped customer segments” such as fast-scaling D2C brands.
“By collaborating with byrd, a tech-centric entity, we open the doors to highly specialised quality services in new customer segments while bolstering our technology expertise, first in our site in Germany and later across Europe. This partnership is poised to elevate customer experience within the fulfilment industry to remarkable levels,” said a Radial representative, in a press release.