Last Mile Brief 12/10: InPost Group announces Tour de France sponsorship deal
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InPost Group has announced that it will be an partner official partner of next year’s Tour de France. The deal will allow the company and Mondial Relay, which is part of the InPost Group, to build its brand awareness in France.
Rafał Brzoska, InPost Group founder and CEO, teased followers about a sport-related deal on Monday via his LinkedIn account.
That led many social users to speculate that InPost could give its financial backing to the Poland’s highly successful volleyball team. However, instead, it was revealed that the parcel locker giant would be investing its money on the renowned French cycling race instead.
In a statement regarding the sponsorship deal, Rafał Brzoska highlighted the importance of the French market to the InPost Group:
“InPost Group considers France to be one of the most important markets – in addition to Poland, the UK, Spain and Italy. We are proud to be able to be a partner of Tour de France – the biggest cycling race while at the same time the greatest annual sports event in the world. This partnership will contribute to expanding and increasing awareness of our best-in-class solution for e-Commerce deliveries among French consumers and online vendors. Cycling promotes a set of values, including sustainable transport, passion for competition and, obviously speed. Those are the values we implement in our daily activities at InPost.”