West Midlands-based haulier pays tribute to LGBT+ community with rainbow trailer

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West Midlands-based haulier pays tribute to LGBT+ community with rainbow trailer

A West Midlands-based haulage company has created a revised design of one of its trailers to mark the sixteenth year of LGBT+ History Month.

BJS Haulage, whose HQ is in Wednesbury, say the new trailer will help to “educate out prejudice”:

to help educate out prejudice and make LGBT+ people, in all their rich diversity, visible. 2021 marks the sixteenth year of LGBT+ History Month and will, like everything during the current COVID crisis, look somewhat different to previous year’s celebrations. The logistics industry has kept the country moving during the pandemic and BJS are delighted to be able to take this important message of inclusivity and acceptance on the road.

BJS driver Colin Raine, who will be driving the truck with the rainbow-inspired trailer design, said he was proud to be part of the initiative. His daughter is also fan:

“I am delighted my Dad will be driving the truck, I think it is great his employer is raising awareness of PRIDE and spreading the message that we should be accepted for who we are and who we love”

 

BJS are no strangers to campaigns related to social issues. Back in the Autumn, the company even took on one homeless person and sent out care packs to others sleeping on the streets.


Photo credit: BJS Haulage

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