<p class="reader-text-block__paragraph">Shippers of freight deal with uncertainty from both internal and external sources. At best, their KPIs drive them to obtain highest quality of service (expressed in on time in full) on every shipment happening now and into certain future at the cost predicted and budgeted in the past. At worst, they struggle to assure the former, while getting clobbered by the rapid escalation of the latter. It is much easier to say “money is no object, just make sure the stuff gets shipped” than to actually get the capacity in the right place, at the right time on the right mode. And no, I haven’t heard “money is no object” too often when it comes to logistics and supply chain budgets.

Kris Kosmala

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