Last Mile Brief 28/07/2023: Asendia announces changes to its strategic organisation
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Geopost’s Asendia Group, which provides cross-border e-Commerce solutions is set to have its structure reviewed.
In a press release, Geopost has confirmed that the changes concern the existing holding company, whose role will evolve.
Two new divisions will be created, one specialised in cross-border parcels, small packets and mail solutions operating under the brand of Asendia; one responsible for global D2C e-commerce technology solutions operating under the brand of ESW.
In this context, Marc Pontet will be the CEO of Asendia Group and Matthieu Martin will assume the role of Deputy CEO and CFO at Group level. Simon Batt will become the CEO of Asendia and as announced recently, Eric Eichmann will be the new CEO of ESW.
Simon Batt is currently Chief Executive Officer of Asendia UK and will take on his new role from August 2023.
Asendia has a revenue of 1 billion EUR, and has more than 1,500 employees across 4 continents. The company says it provides distribution solutions to more than 200 destinations.
Simon Batt has over 20 years’ experience in mail, parcels and logistics, the majority within cross-border and international strategic development. Since 2019, Batt has been the CEO of Asendia in the UK, merging the company with wnDirect having led that company back to profit after taking over in 2017.
Before that, Batt worked at GeoPost in Paris as Managing Director (Global Solutions), focusing on international growth and e-commerce solution development in new geographies as well as new market entry strategy. Batt previously held senior roles in Royal Mail Group, leading teams within e-commerce, sales & marketing and programme management before becoming the International Director for parcels. He holds a degree in Management Studies having studied both in Nottingham and Madrid, and an MBA from the University of Warwick.
Commenting on the news, Marc Pontet, CEO of Asendia Group, said:
“Simon is the perfect person to lead Asendia as he’s a dynamic business leader with an outstanding track record in the industry. Not only does he have exceptional strategic capabilities, he also possesses an excellent ability to deliver change and innovation for customers. Combined with his proven experience in both mature and developing markets, it’s clear he’s the right person to take our worldwide logistics division on this next phase of its growth journey. The Board looks forward to Simon realising Asendia’s full potential.”
Commenting on his promotion, Batt himself said:
“Asendia has successfully transformed from a mail to a global cross-border parcels business, along with expanding its footprint with leading e-commerce global and local retailers, and I’ve been proud to be a part of this journey in the UK. Now being appointed to lead the company worldwide is very exciting. The next phase of the journey is about delivering our vision to make Asendia a leading provider of e-commerce logistics solutions to enable our customers to effectively leverage the benefits of cross border trade. I can’t wait to get started and want to thank Marc and the Board for this opportunity.”