CMA CGM and Google have announced a strategic partnership that will see AI integrated across CMA CGM’s operations.
In a press release, CMA CGM says that by leveraging “Google’s proven AI solutions and insights from experts”, it will be able to empower its employees’ decision-making.
The major shipping line says that every program and tool developed within the partnership will be designed “to assist users in their decision-making processes across several key workflows”.
CMA CGM adds that the collaboration aims to “revolutionise shipping by enhancing efficiency, responsiveness, and adaptability to market fluctuations and disruptions, resulting in faster and more responsive customer service”.
As part of the partnership, CMA CGM says it will actively seek to optimise vessel routes, container handling, and inventory management.
Moreover, CEVA Logistics, the logistics arm of CMA CGM, will utilise a smart management tool built on Google technology to allow the company to “better anticipate and plan its operations thanks to an enhanced volume & demand forecasting”.
On top of this, the partnership will see the CMA Media use AI tools for synthesising and translating documents, generating media snippets for social networks, or digitising and referencing archives from articles, photos, or videos.
Commenting on the partnership, Rodolphe Saadé, Chairman and CEO of CMA CGM, said:
“I am pleased to announce this global partnership between the CMA CGM Group and Google to accelerate AI adoption across our operations. This collaboration aligns with our digital roadmap and investments, marking a crucial step in our transformation strategy. Together with Google, we will lead the digital revolution in shipping, logistics and media, optimise our processes, and enhance our competitive edge. We are committed to driving innovation with tangible benefits for our staff members and our customers”.
Sundar Pichai, CEO of Google and Alphabet, added:
“By combining CMA CGM’s deep expertise in shipping and logistics with Google’s AI tools and secure infrastructure we can help CMA CGM digitally transform its own operations and those of its customers. This partnership is a prime example of how AI can assist employees, improve outcomes for customers, and revolutionise industries.”
Photo: Wolfgang Fricke, CC BY 3.0, via Wikimedia Commons