For those unfamiliar with Generation Logistics, it is a government-backed initiative and awareness campaign aimed at those in their teens and early twenties.
Its purpose is to actively address sector shortages by bringing together the Department for Transport with leading employers and trade groups.
The campaign is being supported by industry bodies such as Logistics UK and the RHA.
Innovate Freight has now joined other silver sponsors including Amazon, National Highways and Network Rail.
Commenting on its sponsorship announcement, Innovate Freight’s Managing Director Richard Litchfield, said:
“We’re enthusiastic about transport and logistics as the best business to be in, and we’re excited to launch a new division of the business to find and engage the next generation of logistics talent. We know the types of people that thrive in our industry and are therefore thrilled to be supporting Generation Logistics and its essential work in the sector.”
Generation Logistics is now into its second year and the team behind the campaign are preparing to launch its brand-new Education Hub.
