The Supervisory Board of Daimler Truck Holding AG has appointed Achim Puchert as a new member of the Board of Management and CEO of Mercedes-Benz Trucks, effective from 1 December 2024. Puchert will replace Karin Rådström, overseeing operations in Europe and Latin America. His appointment runs until 30 November 2027.
Currently serving as CEO and President of Mercedes-Benz do Brasil and Latin America, Puchert (45) has held various senior roles within Daimler since he joined the company in 2002. His career includes significant international experience across sales, marketing, customer service, and operational management, spanning key positions in Europe, Russia, and Asia. Since 2022, he has led the truck and bus business for Mercedes-Benz in South America.
Karin Rådström, Chairwoman of Daimler Truck Holding AG, endorsed Puchert, calling him a “strategist and transformation expert” who empowers his teams to achieve strong results. Rådström credited Puchert with revitalising Mercedes-Benz do Brasil’s business within three years, raising previously below-average margins.
Puchert’s experience includes international leadership in key roles, such as Senior Vice President of Sales, Marketing, and Customer Service for Daimler Truck Asia, and overseeing the company’s international Completely Knocked Down (CKD) sites and strategic network.