Roadchef loyalty scheme offers HGV drivers discount vouchers
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Motorway services operator Roadchef has launched a HGV driver loyalty scheme. Named the Truck Masters Club, the scheme is said to be the first of its kind offered by any operator on the UK motorway network.
According to Roadchef, the scheme has been “developed in conjunction with its HGV driver community” and will initially run as a one-year pilot.
The company says the scheme is designed “to support the unsung heroes of our roads as they undertake essential work and make their experience on Britain’s motorways more comfortable.”
The loyalty program offers reward points in exchange for paid parking. Once collected, the points can be redeemed for vouchers to spend at Roadchef’s branches of WH Smith, McDonald’s, Costa Coffee, Fresh Food Café & Leon or Days Inn hotels. They can also be transferred to Love2Shop vouchers, which offer gift cards for over 90 popular retail brands.
Drivers who want to take advantage of the scheme can do so by downloading the Truck Masters app and completing the registration questionnaire. Links to the IOS and Android versions of the app can be found here.
Tracy Baitup, director of commercial income at Roadchef, had the following to say about the scheme:
“The Truck Masters Club is an absolute first of its kind on the UK motorway network and we are incredibly excited to launch it to our loyal community of HGV Drivers. A huge amount of time and effort has gone into ensuring it meets the very specific requirements of our HGV truckers and we have consulted closely with them to create the basic principles of the scheme – how it works, what the points equate to and the merchandise they can buy.”
“It is, above all else, a scheme to make life easier and more comfortable for the HGV drivers who visit our service areas, giving them the opportunity to de-stress on a long journey. Hopefully, as time progresses, more and more HGV drivers will opt into the Truck Masters Club and Roadchef will continue to be the stop-off of choice for HGV drivers travelling on the motorway.”
Photo: Andrew Taylor / Flickr / CC BY-NC 2.0