The company Primafrio is consistently pursuing a strategy built around modernisation, safety, and reducing fuel consumption. The latest investment strengthens not only the company’s operational capacity, but also its position in the European supply chain.
The fleet has been expanded by 800 new Volvo FH Aero tractor units with the I-Save engine, in line with a long-term fleet renewal plan. This strategy focuses on energy efficiency and the rollout of modern technologies.
Following this investment, the operator’s fleet exceeds 3,200 vehicles, with an average age of just 1.2 years. This makes it one of the youngest fleets in European road transport.
Strategic cooperation and economies of scale
With further purchases, cooperation with the vehicle manufacturer continues to strengthen. Today, more than 50% of the fleet consists of trucks from a single brand, highlighting the scale and importance of this relationship for the operator’s business.
A partnership developed over years delivers tangible operational results — from lower fuel consumption and reduced emissions to improved transport efficiency. It is an example of a cooperation model built on technology and a long-term approach to investment.
Modern technologies in day-to-day operations
The new vehicles have been equipped with solutions that directly improve driver safety and comfort, as well as operating efficiency. An improved aerodynamic cab and a camera system replacing traditional mirrors translate into better visibility and a higher level of road safety. These are complemented by advanced driver-assistance systems and solutions that improve driving efficiency.
An important part of the strategy is also the use of digital tools. The fleet management system enables ongoing monitoring of key parameters, including fuel consumption, drivers’ working time, and vehicle technical condition.
This makes it possible to achieve more precise operational planning and cost optimisation, which in today’s market realities is crucial for profitability.
Operational stability is the foundation
At the same time, the company is strengthening its service and financing support, helping to maintain high vehicle availability and fleet stability. This approach reduces downtime and improves operational predictability, which is particularly important in international transport.
Fleet modernisation fits into a broader trend visible in European road transport. Increasingly, it is not only costs that matter, but also the ability to quickly adapt to changing market conditions.
In this context, the investment shows that technology, scale, and a young fleet are becoming key elements in building a competitive advantage. The shift is also influenced by EU decarbonisation pressure and the market ramp-up of electric trucks.
