Last Mile Brief 31/08: Aldi to trial home delivery in 3 German cities
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Aldi Süd has launched a new home delivery service to customers living in the North Rhine-Westphalia cities of Mülheim an der Ruhr, Duisburg and Oberhausen.
The home deliveries will be ordered through the “Mein Aldi” mobile app, which shall offer a range of 1,300 products.
Interestingly, unlike many delivery services from rival supermarkets, Aldi customers will not have the means to choose a specific delivery slot. As a result, they will have to stay at home until their shopping arrives.
According to reports in Germany, Aldi’s drivers are to use pre-arranged routes instead of delivering to homes on a delivery slot by delivery slot basis. It is said that this method lowers operation costs and makes the home delivery service viable for the discount retailer.
For the meantime, Aldi will be tentatively reviewing the results of the trial. The supermarket chain reportedly have no concrete plans to roll out home delivery nationwide.