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Last Mile Brief 17/02/2023: Amazon Europe to cut out distributors

In today's Last Mile Brief, we bring you big news concerning Amazon's operations in Europe, plus an award for Bloq.it, and a new Nova Poshta packaging service.

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Today’s headline story: Amazon Europe to cut out distributors

In a notice seen by CNBC, Amazon’s EU arm has informed European distributors that it would stop sourcing their products in the coming months.

The notice is said to read as follows:


Dear Vendor,

As part of a procurement policy implemented at a European level, Amazon has decided to focus on sourcing brands directly from brand owners.

As a result, we hereby inform you that we will stop sourcing all products from you, starting on 15 January 2024.

We remain at your disposal to discuss the above with you, and if you have any questions, please reach out to Vendor Support through Vendor Central.

You still have the opportunity to sell these products to customers directly on our store through Amazon Marketplace, as a third party seller. If you do not already have a Seller 

Central account you can get started by speaking to a team member.


An Amazon spokesperson was quoted by CNBC as saying the following about the decision:

“As is common for all businesses, we regularly review our approach to product sourcing as we try to control our costs and keep prices low for customers. With this in mind, we’ve decided to focus on sourcing certain products for our European stores directly from brand owners.”

The spokesperson added that the change would be postponed until April.


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Call to action – Out of Home delivery in Europe 2023 report

The Last Mile Experts team, together with partner Analysys Mason, invite you to participate in a project aimed at presenting the latest information on European OOH networks – PUDO points and APMs.

The goal of the third edition of our Out of Home delivery in Europe report is to present data on the development of PUDO and APM networks supporting an environmentally friendly methods of last mile delivery. Since the first edition of our report in 2021, many European (EU & UK) carriers and operators have shared information with us about the number of PUDO and APM points.

However, there is a sizable group that has not provided us with data until now, and those we have presented have come from available press materials, interviews and website information. Every year there are also new networks that are just entering the OOH delivery business. So we invite everyone who has not yet submitted their data to participate (for free) in our project this year.

You can get more information and an simplified application form by writing to info@lmexpert.com. We are collecting data for the report up to and including February 17, 2023.

For those who have not yet had the opportunity to read the previous editions of the reports, you can do so here and become acquainted with its concept and what it strives to achieve. You can also find more information via Linkedin.

Thank you from Last Mile Experts and the Analysys Mason team.


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Photo: Medien-gbr, CC BY-SA 3.0, via Wikimedia Commons