“If you have it, an HGV brought it to you!” French federation relaunches campaign to promote road freight
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The French road transport federation, FNTR, is relaunching its campaign to promote hauliers and appreciate drivers. Their motto is: “If you have it, an HGV brought it to you!"
The federation ran two campaigns in 2021 with the same objectives and now wants to renew its multichannel campaign “If you have it, it’s because an HGV brought it to you!”.
The campaign, launched on the internet, social media and on the radio, aims at the general public and is run this week and during the public holiday of All Saints’ Day (1st November).
FNTR’s aim is to remind people of the commitment and service hauliers provide on a daily basis to all French people.
Si vous l’avez, c’est qu’un camion vous l’a apporté. Découvrez le 1er spot vidéo de notre dernière campagne de communication pic.twitter.com/GVZcXmWCg8
— FNTR (@FNTR) October 24, 2022
Apart from a series of 15-second commercials like the one above, a radio spot will be available as a podcast on France Inter via the popular podcast channel Sensitive Affairs.
All commercials have the same message; 88% of the goods French people buy all year round are transported to them by hauliers.
The federation added that the commercials will run during the Christmas holidays again.
Photo: Benoît Prieur, CC0, via Wikimedia Commons