The government added that the funds would be utilised “in order to improve recruitment and retention of a skilled and diverse workforce in the logistics sector, vitally supporting the UK’s supply chain resilience and helping grow the economy across the country.”
The campaign’s second year will now primarily focus on raising the profile of logistics in schools and colleges by supporting educators with resources and materials, driving a new generation of talented individuals to pursue rewarding career paths in the sector.
To date, the campaign has seen just under 2.9 million engagements with social media posts and 521,000 visits to its innovative online hub. An Ambassadors Network has been established with over 280 logistics professionals working to inform and inspire new talent through events and engagements.
Commenting on the announcement, Transport Secretary Mark Harper said:
“The first year of government funding has had a positive impact, showcasing the diversity of career opportunities in this vital sector. That is why we are pleased to announce additional year 2 funding to further build resilience in the sector. We continue to work closely with industry leaders, like CILT (UK) and Logistics UK, to fully understand the needs of the industry and this is yet another step we are taking to grow the economy and support industry across the UK.”
Phil Roe, Executive Sponsor, Generation Logistics, added:
“At what is a critical time for the sector, DfT’s investment lays the foundations for the campaign to push Generation Logistics into its second year. This government support, alongside industry backing, will provide the platform for the industry to raise awareness of the diverse and fulfilling roles within the sector and identify the next generation of logistics professionals.”
The RHA has also welcomed the news. Sally Gilson, RHA Policy Lead Skills and Drivers, said:
“We welcome the Government’s investment in Generation Logistics to help bring new people into our industry. Logistics is a vital cog in our economy which enables other sectors to thrive, and offers exciting career paths for people from all skill sets.”
