On Wednesday, France’s largest supermarket chain Leclerc, declared via its official Twitter account that starting from the 29th of September, all 750 fuel stations located at their hypermarkets will offer petrol “at cost price” on a daily basis.
The tweet emphasised that this initiative signifies a commitment to operate without profit margins, and it will be available every day, not just on weekends as in previous promotions.
A partir du 29 septembre, les 750 stations-service des hypermarchés @Leclerc vendront quotidiennement l’essence „à prix coûtant”. Ca veut clairement dire sans profit et tous les jours, pas seulement les week-ends comme lors de nos opérations précédentes. pic.twitter.com/nwTZYRyp1N
— Michel-Edouard Leclerc (@Leclerc_MEL) September 26, 2023
The statement also conveyed the supermarket’s solidarity with customers hit hard by the surge in fuel prices, which has significantly eroded purchasing power.
Leclerc’s move aligns with the French President’s latest call, urging all industry players to propose discounts or lower prices.
Furthermore, Leclerc noted that this initiative is designed for the long haul but will be subject to periodic evaluations and adjustments to account for supply conditions and the expected involvement of oil companies.
The second largest supermarket chain in France, Carrefour, also joined the fray, taking to Twitter to announce their own major campaign to sell fuel at cost price.
In their tweet, Carrefour stated that this operation, which they have dubbed “the largest fuel sale at cost price in our history,” will commence on the following Friday and extend until the end of the year.
Moreover, this initiative will span across all of their hypermarkets, underscoring the scale of their commitment to aiding consumers.
Nous annonçons la plus grande opération de vente de carburant à prix coûtant de notre histoire.
Nous nous engageons à vendre le carburant sans marge, tous les jours, à partir de ce vendredi, et jusqu’à la fin de l’année. Cette opération massive couvrira tous nos hypermarchés. pic.twitter.com/WCapep5WLY— Carrefour (@CarrefourFrance) September 26, 2023
Photo credits: Chabe01, CC BY-SA 4.0, via Wikimedia Commons