Almost a year after the insolvency of Quantron AG, it is now clear how the German manufacturer of zero-emission commercial vehicles will move forward. The Haller Group, led by Andreas Haller, is restructuring its zero-emission business and reintegrating Quantron into its corporate structure. As of 1 April 2025, as part of a transfer restructuring process, the assets as well as a core team of around 35 employees were taken over from the insolvency.
Quantron AG filed for insolvency at the end of October 2024 after a planned funding round failed. The initially provisional insolvency proceedings transitioned into regular proceedings around the turn of 2024/25. Following the takeover, the Quantron brand remained largely silent publicly until the newly announced strategic realignment.
“Fleet-Transformation-as-a-Service” as the core strategy
At the heart of the realignment is a new business model called “Fleet-Transformation-as-a-Service” (FTaaS). According to the Haller Group, customers will in future have a single point of contact for the transition to zero-emission commercial vehicles – ranging from new vehicles and retrofit solutions to charging and refuelling infrastructure, financing, digital services and after-sales support.
The aim is to make the transition of drivetrains in day-to-day operations more predictable, the company says. High upfront investments are intended to be replaced by leasing and service models designed to have a positive impact on total cost of ownership (TCO).
Read more: Electrification, the stiff collar of road transport: uncomfortable, costly, but no longer optional
Pepper expands the offering to include retrofitting existing fleets
A key element of the new structure is the acquisition of retrofit specialist Pepper, formerly known as Pepper Motion. The company became insolvent in 2024 and was temporarily sold to a Turkish investor. Pepper is now part of the Haller Group.
According to the company, Pepper complements the portfolio by focusing on the electrification of existing truck and bus fleets using battery and hydrogen technologies. In a market environment characterised by high purchase costs for new vehicles, retrofitting existing vehicles is becoming increasingly important, particularly for fleet operators with limited investment capacity.
Organisation into clearly defined units
Going forward, the Haller Group will bundle its activities into several clearly defined business units:
- Quantron: battery- and hydrogen-powered trucks and buses
- Pepper: retrofitting existing commercial vehicles (battery and hydrogen)
- Haller Technology: energy and storage solutions as well as infrastructure
- Haller Service: financing, leasing, insurance, maintenance and after-sales services
- Haller Defence: specialist and security vehicles
- ROQIT: digital platforms, AI-supported and connected services
Andreas Hager, previously Managing Director of Pepper Motion, has been appointed CEO of the Quantron business unit.
Asset-light approach and international activities
The Haller Group says it is active in projects and partnerships across Europe, North America, the Middle East and Asia. Its business model follows an “asset-light” approach and relies on partnerships rather than large-scale in-house production capacities.
In addition, Andreas Haller points to new technology partnerships. Bosch Mobility, a Tier-1 supplier, has been secured as a technology partner for both Quantron and the Haller Group. Bosch brings industrial series maturity and global implementation capability, Haller recently said. Bosch’s fuel-cell technology was only recently awarded the German Future Prize.
