Founded as recently as 2018, Tracks is a carbon visibility tool providing data solutions to monitor and manage carbon emissions across all transport modes. ]
The company’s service uses AI-based analytics and prediction tools to enable shippers, carriers and logistics service providers to collect and optimise emissions data at source.
In its press release regarding the announcement, Transporeon said the acquisition of Tracks, coupled with its existing partnership with EcoTransIT, means its customers shall benefit from an “enhanced offering that allows them to set realistic CO2 reduction targets, for themselves as well as their suppliers and customers, and define improvements against those targets.”
The acquisition will also allow Transporeon to offer a combined carbon visibility capability that is “unique and offers the most accurate insight into emissions available on the market thus enabling customers access to an ever more detailed and actionable calculation.”
Commenting on the deal, Stephan Sieber, CEO of Transporeon, said:
“We are excited to welcome the Tracks team to Transporeon. Combining Tracks ‘know how’ about primary data and their AI based analytics capabilities with our existing carbon visibility solution will provide added value to all customers in our network. Tracks has built a strong product facilitating automated emissions management.”
Tracks CEO, Jakob Muus, added:
“Transporeon’s acquisition of Tracks will have an immediate impact on the entire freight transport ecosystem. Transporeon’s ‘move, manage and monitor’ dovetails perfectly with Tracks’ ‘measure, manage and mitigate,’ and the union will further empower companies worldwide to meet their sustainability targets by giving freight transport buyers and sellers the tools to become greener and more efficient. I am looking forward to Tracks becoming part of the Transporeon family.”