The entry into the U.S. market is being led by HayWay Group, which has ordered an initial batch of 80 Volvo VNL 860 Sleeper tractor units for long-distance operations between the West and East Coasts. The vehicles will be deployed on regular long-haul routes between Southern California and New York, handling less-than-truckload (LTL) freight for a major online retailer.
According to Volvo Trucks North America, this is the group’s first operational rollout in the United States and represents the formal start of its activities in that market. The company’s U.S. headquarters has been established in the state of Wyoming.
Rare move by a European road operator
European transport groups rarely establish their own long-haul operations in the United States, where regulatory requirements, labour models and capital intensity differ significantly from those in Europe. HayWay Group’s decision therefore stands out as a strategic move that goes beyond a single fleet order and reflects an ambition to build a sustained operational presence rather than rely on partnerships or subcontracting.
The company has indicated that the U.S. launch is part of a longer-term growth plan. In cooperation with Volvo Trucks and Volvo Financial Services, HayWay Group plans to expand its U.S. fleet to around 1,400 vehicles by 2029, positioning itself as a growing logistics operator in the American long-distance freight market.
Volvo Trucks has highlighted that the group’s expansion into North America builds on an existing relationship developed through fleet cooperation in Europe.
Parallel expansion in Europe
While the U.S. launch represents a major geographical step, HayWay Group continues to scale its operations in Europe at the same time. One of the group’s operating companies, SIS Trans, has placed a separate order this year for 150 Volvo FH Aero tractor units for its European fleet.
The parallel investments underline a broader strategy of gradual fleet expansion across multiple markets, rather than a shift of focus away from Europe. European operations remain a core part of the group’s logistics backbone as it develops its transatlantic presence.
Unified fleet and supplier strategy
Across both markets, HayWay Group is pursuing a coherent fleet strategy based on long-term cooperation with a single truck manufacturer. While technical specifications differ between vehicles deployed in Europe and those used in North America, the underlying approach focuses on standardisation, safety technologies and operational efficiency.
Commenting on the U.S. expansion, HayWay Group CEO Artur Lewandowski described the move as a long-term investment built on calculated risk and fleet development, adding that the deployment of Volvo vehicles in the United States represents a natural continuation of the group’s existing strategy.
European operators look beyond regional markets
HayWay Group’s entry into the U.S. market reflects a broader trend of European logistics operators exploring growth opportunities beyond their traditional regional footprints. Rather than relying solely on asset-light models or international partnerships, some groups are increasingly opting to establish their own operations in key global freight markets.
In this context, the launch of coast-to-coast services in the United States illustrates how European transport companies are testing their ability to compete in one of the world’s most demanding road freight environments—while continuing to expand their fleets and operations at home.
