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Since the beginning of August, the company has been making deliveries to customers who made a purchase not on the Zalando platform, but in the Adidas online store. The pilot program is the first step towards expanding the logistic offer with multi-channel models. 

The online retailer is entering a multi-channel market and with the Adidas brand in France is testing a common and more efficient use of its logistics capabilities. Under the pilot program, the online retailer has been supplying goods from its own logistics centre in Moissy-Cramayel to Adidas customers in Paris since the beginning of this month. Delivery is made on the same day or the next day. 

Zalando is planning to expand its Zalando Fulfillment Solutions (ZFS) with multi-channel models. Zalando Fulfillment Solutions provides fashion brands with access to logistics infrastructure and know-how. Currently, more than 100 brand partners use ZFS and store part of their product range in the online retailer’s warehouses.

The test is an important step in the strategy of our platform. We are pleased that we are once again joining forces with Adidas, our long-term partner, to test a new approach in which we create synergies for the benefit of our customers. Adidas customers will benefit from faster delivery and Zalando customers will benefit because the pilot allows us to expand Zalando’s same-day delivery areas,” says Jan Bartels, senior vice president of customer service at Zalando.

In Paris, we carry out tests with a partner outside the ZFS, but this is an important part of our future offer of Zalando Fulfillment Solutions. We see great potential in testing the multi-channel approach with brands that already store part of their product range with us. This will open up Zalando’s strong European logistics network to our partners who will benefit from our logistics expertise,” adds Jan Bartels.

The pilot program is to run for six to twelve months, after which both partners want to evaluate the results.

Images: Zalando

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