According to Geotab’s UK report, 91% of respondents said they would be more comfortable with instant audio coaching based on real-time analysis of in-cab video rather than having footage kept and reviewed afterwards.
The findings highlight a key “privacy versus protection” dilemma in the use of driver-monitoring technology. While 87% of drivers expressed concerns about the presence of in-cab cameras, 97% said they would accept the technology if video evidence could be used to prove they were not at fault in a collision.
Driver apprehension mainly revolves around how recordings might be used. Around a third worry that footage could be taken out of context or used against them in disciplinary procedures (both 34%), while 32% cited data security as a concern.
Despite these reservations, UK drivers appear more receptive to coaching technology than their European peers. Across seven European countries surveyed, the UK had the highest proportion of drivers (35%) who see dashcam-based coaching as a useful tool for safety and professional development.
The survey, which polled over 3,500 professional drivers across Europe, indicates that attitudes toward AI and in-cab technology are shifting as drivers recognise the potential benefits for safety and liability protection.
